Since its inception in 1983, always adhere to the "beyond is progress" business philosophy, after nearly 20 years of unremitting struggle and strong development, the company now has a standardized garden-production base 3, with a total area of 50,000 square meters. So far the company has nearly 100 million yuan in fixed assets, of which the domestic advanced level of modern shoe-making line 9, 4 XSZ-16F disc shoemaking machine, 5 sets of imported Japanese BEHRINGER machine and two advanced anti- Shoe - making line. Companies serving more than 3,000 employees, the annual output of up to more than 600 million pairs, to 20xx, the provinces and municipalities including Hong Kong SAR, including the establishment of Del Hui sales subsidiaries 30, more than 3,500 terminal sales network, the total annual sales have exceeded obtain
380 million mark. Has also developed into China's sports shoes industry's most development potential of the group of professional shoe-making enterprises. brand introduction
Brand identity: DEER: Chinese means "deer", deer with handsome, noble, cute, innate elegance, running fast, strong endurance.
WAY: implied "road, process, means" means, reflecting the young people break the rules of restraint, enjoy the spirit of the movement process. Brand slogan: ON MY WAY
Brand personality: young and cool trend of fashion
Brand vision: China "sports life" representative brand
Brand positioning: sports life
Brand spirit: freedom to break the limits of self-challenge the spirit of the sport
Interpretation of signs
"Deerway" from the English root DEER and WAY. DEER Chinese means "deer" deer with handsome, noble, cute, innate elegance, deer's running fast, durable and strong. "WAY" implied "road, process, means" means, reflecting the young people break the rules of restraint, enjoy the spirit of the movement process. Mark the overall performance of the straight line and arc, edge and rational, dynamic and harmonious combination of the perfect, both with the characteristics of movement, but also with international brands solemn calm. Logo graphic resembles the wings of the eagle, with sharp eyes and transmission out of the edge of the opponent is not cold, the performance of Del Hui to the eagle's perspective, deer speed to conquer the world momentum.
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